à
la

à la is a natural wellness brand that harnesses the relaxing, detoxifying and anxiolytic properties of kava, an ancestral plant known for its therapeutic benefits. Aimed at health-conscious young adults, the brand offers a natural alternative for stress relief and mindful relaxation. The product line includes kava bites (gummies), essential oils, concentrated drops, powder sachets and aromatic candles, each designed to integrate effortlessly into everyday wellness routines. I developed the complete brand identity, including a cohesive visual system that reflects the brand’s natural philosophy, thoughtful packaging that communicates quality and authenticity, and a social media strategy that builds a resonant brand voice rooted in wellness and personal connection.